{"id":7826,"date":"2024-11-25T09:12:43","date_gmt":"2024-11-25T09:12:43","guid":{"rendered":"https:\/\/www.dmunion.com\/wp\/?p=7826"},"modified":"2025-03-25T09:16:45","modified_gmt":"2025-03-25T09:16:45","slug":"wuling-group-brand-identity-re-design","status":"publish","type":"post","link":"https:\/\/www.dmunion.com\/wp\/?p=7826","title":{"rendered":"Wuling Group Brand Revitalization: Soaring with the Youth"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7826\" class=\"elementor elementor-7826\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-578a5826 elementor-section-content-top elementor-section-full_width elementor-section-items-top elementor-section-height-min-height elementor-section-height-default\" data-id=\"578a5826\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:6275,&quot;url&quot;:&quot;https:\\\/\\\/www.dmunion.com\\\/wp\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/WULING-cover-01-scaled.jpg&quot;},{&quot;id&quot;:4597,&quot;url&quot;:&quot;https:\\\/\\\/www.dmunion.com\\\/wp\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/wuling-04-scaled.jpg&quot;},{&quot;id&quot;:4620,&quot;url&quot;:&quot;https:\\\/\\\/www.dmunion.com\\\/wp\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/wuling-01-scaled.jpg&quot;}],&quot;background_slideshow_ken_burns&quot;:&quot;yes&quot;,&quot;background_slideshow_transition_duration&quot;:3,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24d5f29c\" data-id=\"24d5f29c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-17f31d3d elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"17f31d3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-22adef81\" data-id=\"22adef81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6699b6b5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6699b6b5\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fad317f\" data-id=\"fad317f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2a8f881b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a8f881b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4946b3f\" data-id=\"4946b3f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2461dc6e elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"2461dc6e\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Wuling Group Brand Revitalization: Soaring with the Youth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2515ff23 elementor-widget-laptop__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"2515ff23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Wuling Group, a homegrown Chinese automotive brand, became well-known for its affordable, durable small trucks, favored by young entrepreneurs. As market dynamics and consumer preferences evolved, Wuling aimed to break free from its traditional image of &#8220;affordable, utilitarian vehicles&#8221; and reposition itself as a brand that is more youthful, diverse, and technologically advanced to appeal to a new generation of consumers. Commissioned by Wuling\u2019s agency, Shanmei Advertising (A subsidiary of Hylink Group), we were tasked with refreshing the brand\u2019s image to lay a forward-looking and inclusive foundation for its future development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-185ed84b\" data-id=\"185ed84b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2f8709cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2f8709cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-12995886\" data-id=\"12995886\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75242ba6 elementor-widget elementor-widget-heading\" data-id=\"75242ba6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Disciplines<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ac4caa4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6ac4caa4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-29faaa60\" data-id=\"29faaa60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-761c4f32 elementor-widget elementor-widget-heading\" data-id=\"761c4f32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Brand Strategy<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-18ef9d4a\" data-id=\"18ef9d4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7091501 elementor-widget elementor-widget-heading\" data-id=\"7091501\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Visual Identity<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14366117\" data-id=\"14366117\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4194c9 elementor-widget elementor-widget-heading\" data-id=\"d4194c9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Typography<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-59b5e0f7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"59b5e0f7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-b4b1b60\" data-id=\"b4b1b60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4ec0c89d elementor-widget elementor-widget-heading\" data-id=\"4ec0c89d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Graphic Design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6fc3ab16\" data-id=\"6fc3ab16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-533aea90 elementor-widget elementor-widget-heading\" data-id=\"533aea90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Design System<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-70b174\" data-id=\"70b174\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f416f1 elementor-widget elementor-widget-heading\" data-id=\"7f416f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Motion Design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71d07088 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"71d07088\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-504f3083\" data-id=\"504f3083\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1596531a elementor-widget elementor-widget-heading\" data-id=\"1596531a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Digital Design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3e945bc7\" data-id=\"3e945bc7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13aa6bc3 elementor-widget elementor-widget-heading\" data-id=\"13aa6bc3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">User Experiences<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6033d92c\" data-id=\"6033d92c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17cab798 elementor-widget elementor-widget-heading\" data-id=\"17cab798\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Web Design<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-50c6d207 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"50c6d207\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2fb03983\" data-id=\"2fb03983\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f90984 elementor-widget elementor-widget-image\" data-id=\"9f90984\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1463\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Wuling-innor-01-scaled.jpg\" class=\"attachment-full size-full wp-image-8115\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Wuling-innor-01-scaled.jpg 2560w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Wuling-innor-01-300x171.jpg 300w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Wuling-innor-01-1024x585.jpg 1024w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Wuling-innor-01-768x439.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Wuling-innor-01-1536x878.jpg 1536w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Wuling-innor-01-2048x1170.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-448c41c8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"448c41c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6bf30633 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"6bf30633\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-19455c4a\" data-id=\"19455c4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ffd1bbb elementor-widget elementor-widget-heading\" data-id=\"ffd1bbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Concept: \u4e0e\u5e74\u8f7b\u4eba\u4e00\u540c\u98de\u7fd4 Soaring with the Youth\u200b<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ccef37 elementor-widget elementor-widget-text-editor\" data-id=\"42ccef37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The key challenge in the brand revitalization was the \u2018reconstruction of the color system\u2019. Wuling&#8217;s broad vehicle range, from budget trucks to mid-range family cars and even new energy vehicles, required a color scheme that could maintain the brand\u2019s core spirit while being adaptable and scalable. Through in-depth market research and client insights, we uncovered a vital realization: Wuling has been the &#8220;first vehicle&#8221; for many young entrepreneurs, witnessing and supporting their efforts and growth.<\/p><p class=\"p1\">Building on this insight, we introduced the design concept of &#8220;<span style=\"font-weight: bolder;\">Soaring with the Youth.<\/span>&#8221; The original Wuling logo resembles a pair of wings in flight, symbolizing companionship and upward movement, while the color system became a crucial element in conveying this concept visually.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a335494 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1a335494\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-26b3f10\" data-id=\"26b3f10\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddf767b elementor-widget elementor-widget-video\" data-id=\"ddf767b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/LOGO-concept_s.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/LOGO-concept-scaled.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d887364 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6d887364\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d8afaef elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"3d8afaef\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-245d481d\" data-id=\"245d481d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d56ff6b elementor-widget elementor-widget-heading\" data-id=\"5d56ff6b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Reconstruction of the Color System<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a98d0f4 elementor-widget elementor-widget-text-editor\" data-id=\"2a98d0f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span style=\"color: var( --e-global-color-text );\">In the new brand design, we shifted Wuling\u2019s primary color from its traditional red to **Sky Blue**, a color symbolizing the future and vast possibilities, which aligns with Wuling&#8217;s repositioning as a youthful and technology-driven brand. The classic red was redefined as the primary color for the &#8220;Red Label&#8221; sub-brand, preserving the brand\u2019s heritage. To strengthen the emotional connection with consumers, we proposed the concept of &#8220;12 Sky Phases,&#8221; drawing inspiration from the different hues of the sky throughout the day. This idea incorporates morning light blue, midday brightness, evening golden orange, and deep purple at night, creating a rich gradient color palette that reflects Wuling\u2019s journey alongside consumers across time and space.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4cb919b9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4cb919b9\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-43cdcb25\" data-id=\"43cdcb25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b66b75 elementor-widget elementor-widget-video\" data-id=\"2b66b75\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-COLOR-System_s.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-COLOR-System.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-223b721 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"223b721\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1c657a1\" data-id=\"1c657a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-616914b elementor-widget elementor-widget-video\" data-id=\"616914b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/12skyphases_s.mp4\" autoplay=\"\" loop=\"\" controls=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\" poster=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/12skyphases.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f1ab377 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f1ab377\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-48b891e elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"48b891e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5428e7d\" data-id=\"5428e7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c8f7d23 elementor-widget elementor-widget-text-editor\" data-id=\"c8f7d23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The new brand image has successfully broken through Wuling&#8217;s traditional constraints, injecting new vitality into the brand. The color system not only balances the brand\u2019s traditional legacy with its innovation needs but also strengthens the emotional bond between Wuling and the younger generation. The new design has also empowered Wuling\u2019s mid-range <span class=\"s1\">\u201c<\/span>Silver Label<span class=\"s1\">\u201d<\/span> models to present a more high-end, tech-forward image.<\/p><p class=\"p1\">Through this brand revitalization, Wuling has successfully transitioned from being seen as a <span class=\"s1\">\u201c<\/span>low-cost utility vehicle<span class=\"s1\">\u201d<\/span> to a <span class=\"s1\">\u201c<\/span>youthful, diverse, and technologically advanced<span class=\"s1\">\u201d<\/span> brand. Wuling is no longer just a companion for entrepreneurs; it is now a partner in the pursuit of dreams for a new generation. Wuling, soaring with the youth!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63ac8e5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"63ac8e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d69e911\" data-id=\"d69e911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5161a4 elementor-widget elementor-widget-image\" data-id=\"f5161a4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1919\" height=\"2560\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-01-scaled.jpg\" class=\"attachment-full size-full wp-image-8154\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-01-scaled.jpg 1919w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-01-225x300.jpg 225w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-01-768x1024.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-01-1152x1536.jpg 1152w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-01-1535x2048.jpg 1535w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff8837b\" data-id=\"ff8837b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81a2616 elementor-widget elementor-widget-image\" data-id=\"81a2616\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1919\" height=\"2560\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-02-scaled.jpg\" class=\"attachment-full size-full wp-image-8155\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-02-scaled.jpg 1919w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-02-225x300.jpg 225w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-02-768x1024.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-02-1152x1536.jpg 1152w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/WULING-symbol-02-1535x2048.jpg 1535w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fb33ceb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fb33ceb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ed83395\" data-id=\"ed83395\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71045cc elementor-widget elementor-widget-image\" data-id=\"71045cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1442\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Social-media-scaled.jpg\" class=\"attachment-full size-full wp-image-8156\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Social-media-scaled.jpg 2560w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Social-media-300x169.jpg 300w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Social-media-1024x577.jpg 1024w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Social-media-768x433.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Social-media-1536x865.jpg 1536w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Social-media-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4569b4c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4569b4c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5e5db5c\" data-id=\"5e5db5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-208b507 elementor-widget elementor-widget-image\" data-id=\"208b507\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1442\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/logo-namecard-scaled.jpg\" class=\"attachment-full size-full wp-image-8157\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/logo-namecard-scaled.jpg 2560w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/logo-namecard-300x169.jpg 300w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/logo-namecard-1024x577.jpg 1024w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/logo-namecard-768x433.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/logo-namecard-1536x865.jpg 1536w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/logo-namecard-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f134c4f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f134c4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-31212ad\" data-id=\"31212ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0f1a46 elementor-widget elementor-widget-image\" data-id=\"f0f1a46\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1442\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Bb-outdoor-scaled.jpg\" class=\"attachment-full size-full wp-image-8158\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Bb-outdoor-scaled.jpg 2560w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Bb-outdoor-300x169.jpg 300w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Bb-outdoor-1024x577.jpg 1024w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Bb-outdoor-768x433.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Bb-outdoor-1536x865.jpg 1536w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Bb-outdoor-2048x1153.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fa35c1c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fa35c1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59b36f7\" data-id=\"59b36f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ba1433 elementor-widget elementor-widget-image\" data-id=\"3ba1433\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2133\" height=\"2421\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Water-cup.jpg\" class=\"attachment-full size-full wp-image-8160\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Water-cup.jpg 2133w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Water-cup-264x300.jpg 264w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Water-cup-902x1024.jpg 902w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Water-cup-768x872.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Water-cup-1353x1536.jpg 1353w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Water-cup-1804x2048.jpg 1804w\" sizes=\"(max-width: 2133px) 100vw, 2133px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9085d7b\" data-id=\"9085d7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e3bfcf elementor-widget elementor-widget-image\" data-id=\"9e3bfcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2133\" height=\"2421\" src=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Butr.jpg\" class=\"attachment-full size-full wp-image-8159\" alt=\"\" srcset=\"https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Butr.jpg 2133w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Butr-264x300.jpg 264w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Butr-902x1024.jpg 902w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Butr-768x872.jpg 768w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Butr-1353x1536.jpg 1353w, https:\/\/www.dmunion.com\/wp\/wp-content\/uploads\/2024\/11\/Butr-1804x2048.jpg 1804w\" sizes=\"(max-width: 2133px) 100vw, 2133px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3fed8183 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3fed8183\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-263f0933 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"263f0933\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-69a0dce7\" data-id=\"69a0dce7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2bc7401e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2bc7401e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f7cbea7 elementor-widget elementor-widget-heading\" data-id=\"5f7cbea7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Credits<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ff5088 elementor-widget elementor-widget-text-editor\" data-id=\"8ff5088\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><strong>Client: Wuling Group<\/strong><\/h6><h6><strong>Creative Agency: Shanmei Advertising (Part of Hylink\uff09<\/strong><\/h6><h6><strong>Design Studio: DM Union \/ dm Studio<\/strong><\/h6><h6><strong>Group Creative: Roy (Shanmei)<span style=\"color: var( --e-global-color-primary );\">\u00a0<\/span><\/strong><\/h6><h6><strong>Creative Director: Leon Liao<\/strong><\/h6><h6><strong>Art Director: Eago Fung<\/strong><\/h6><h6><strong>Designer: Leon Liao, Eago Fung, Tudou Lu.<\/strong><\/h6><h6><strong>Account Director: Bella Huang<\/strong><\/h6><h6><strong>Account Manager: Benny Zhuang, Jelly (Shanmei)<\/strong><\/h6>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c647d5c elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1c647d5c\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78b8227c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78b8227c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f145726\" data-id=\"3f145726\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fa502bd elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7fa502bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-306dd50d\" data-id=\"306dd50d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-58e4cf6d elementor-widget elementor-widget-heading\" data-id=\"58e4cf6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Next project<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-24d72025 elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"24d72025\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2cb9b4f0 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default\" data-id=\"2cb9b4f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7d5e0c3d\" data-id=\"7d5e0c3d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:7580,&quot;url&quot;:&quot;https:\\\/\\\/www.dmunion.com\\\/wp\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/Nortiz-cover-scaled.jpg&quot;}],&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19b8e06e elementor-widget elementor-widget-heading\" data-id=\"19b8e06e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/www.dmunion.com\/wp\/?p=2518\">Noritz China Rebranding\n<\/a><\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5538bbc elementor-button-info elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5538bbc\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.dmunion.com\/wp\/?p=2518\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Explore<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wuling Group, a homegrown Chinese automotive brand, became well-known for its affordable, durable small trucks, favored by young entrepreneurs. As market dynamics and consumer preferences evolved, Wuling aimed to break free from its traditional image of &#8220;affordable, utilitarian vehicles&#8221; and reposition itself as a brand that is more youthful, diverse, and technologically advanced to appeal to a new generation of consumers. <\/p>\n","protected":false},"author":1,"featured_media":6275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[19],"class_list":["post-7826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-works","tag-branding"],"_links":{"self":[{"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/7826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7826"}],"version-history":[{"count":79,"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/7826\/revisions"}],"predecessor-version":[{"id":8187,"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/7826\/revisions\/8187"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=\/wp\/v2\/media\/6275"}],"wp:attachment":[{"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dmunion.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}